For this post, I’m using only Google Fonts, which are free fonts that you can download from here. To help you get started and to think more critically about your choices of fonts I’ve prepared a handful of nice font pairings below. What will look good as a title? What’s easy to read for the details? At the end of the day though, look at your choices and decide what looks good.
A good rule of thumb is to vary the type, the weight of the font, and the width of the font (that is the width of the actual letters), in choosing your pairings. For example, a traditional serif font might be well paired with a thin sans-serif font. Now generally, it’s a good practice to mix your basic types when you choose your display and body fonts. This hierarchy let’s you separate the big ideas from the details. Having two fonts already chosen will give you an effective way of creating hierarchy within the text components of your presentations. These are your Display Font or Heading Font and your Body Font or Paragraph Text. In designing a presentation or a presentation template, it’s important to always consider two fonts. Comic Sans is probably the most notorious of these types of fonts.
Your choice of font will have an impact on how your client views the design(s) you’re presenting. That’s why choosing a font for your brand or your design presentations is so important. Typography dominates our experience of the world in a way that we can’t fully appreciate until we start thinking about it seriously when we’re wanting a specific reaction from someone. There are fun fonts, serious fonts, casual fonts, sleek fonts, retro fonts, etc. As a result, choosing the right fonts can have a big impact on how a client responds to a design. But the big take away from this to me is that inherently fonts have personalities. (Another favorite is the SNL skit devoted to the choice of Papyrus for the Avatar poster). It’s a font that receives a lot of hate (and it definitely is far too ubiquitous in my opinion). One of my favorite things on the internet is this monologue from the perspective of Comic Sans (NSFW).